{"id":10099,"date":"2024-06-09T19:27:38","date_gmt":"2024-06-09T19:27:38","guid":{"rendered":"https:\/\/dev.operalaboratori.com\/marketing-culturale\/"},"modified":"2026-03-16T13:54:34","modified_gmt":"2026-03-16T13:54:34","slug":"cultural-marketing","status":"publish","type":"page","link":"https:\/\/dev.operalaboratori.com\/en\/cultural-marketing\/","title":{"rendered":"Cultural Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10099\" class=\"elementor elementor-10099 elementor-2749\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df990ad e-con-full e-flex e-con e-parent\" data-id=\"df990ad\" data-element_type=\"container\" data-e-type=\"container\" 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href=\"https:\/\/dev.operalaboratori.com\/en\/territorial-culture\/\">\n\t\t<div class=\"elementor-element elementor-element-fe70a46 e-con-full e-flex e-con e-child\" data-id=\"fe70a46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f8dfae8 elementor-widget elementor-widget-heading\" data-id=\"f8dfae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">TERRITORIAL CULTURE<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b3eb916 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"b3eb916\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e6834c elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2e6834c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24\" viewBox=\"0 -960 960 960\" width=\"24\"><path d=\"m536.461-460-70.615 70.615q-5.615 5.616-5.231 13.385.385 7.769 6 13.385Q472.231-357 480.513-357t13.641-5.615l94.769-94.77q9.693-9.692 9.693-22.615 0-12.923-9.693-22.615l-95.538-95.539q-5.616-5.615-13.385-5.615t-13.385 5.615Q461-592.539 461-584.256q0 8.282 5.615 13.641L536.461-500H360q-8.5 0-14.25 5.758-5.75 5.757-5.75 14.269t5.75 14.242Q351.5-460 360-460h176.461Zm-56.327 340q-74.673 0-140.41-28.339-65.737-28.34-114.365-76.922-48.627-48.582-76.993-114.257Q120-405.194 120-479.866q0-74.673 28.339-140.41 28.34-65.737 76.922-114.365 48.582-48.627 114.257-76.993Q405.194-840 479.866-840q74.673 0 140.41 28.339 65.737 28.34 114.365 76.922 48.627 48.582 76.993 114.257Q840-554.806 840-480.134q0 74.673-28.339 140.41-28.34 65.737-76.922 114.365-48.582 48.627-114.257 76.993Q554.806-120 480.134-120ZM480-160q134 0 227-93t93-227q0-134-93-227t-227-93q-134 0-227 93t-93 227q0 134 93 227t227 93Zm0-320Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<div class=\"elementor-element elementor-element-6e8f12c e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"6e8f12c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:600,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-cb7f73d e-con-full e-flex e-con e-child\" data-id=\"cb7f73d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be4a703 elementor-widget elementor-widget-heading\" data-id=\"be4a703\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CULTURAL MARKETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-162b7cc e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"162b7cc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b2ff403 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b2ff403\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24\" viewBox=\"0 -960 960 960\" width=\"24\"><path d=\"m536.461-460-70.615 70.615q-5.615 5.616-5.231 13.385.385 7.769 6 13.385Q472.231-357 480.513-357t13.641-5.615l94.769-94.77q9.693-9.692 9.693-22.615 0-12.923-9.693-22.615l-95.538-95.539q-5.616-5.615-13.385-5.615t-13.385 5.615Q461-592.539 461-584.256q0 8.282 5.615 13.641L536.461-500H360q-8.5 0-14.25 5.758-5.75 5.757-5.75 14.269t5.75 14.242Q351.5-460 360-460h176.461Zm-56.327 340q-74.673 0-140.41-28.339-65.737-28.34-114.365-76.922-48.627-48.582-76.993-114.257Q120-405.194 120-479.866q0-74.673 28.339-140.41 28.34-65.737 76.922-114.365 48.582-48.627 114.257-76.993Q405.194-840 479.866-840q74.673 0 140.41 28.339 65.737 28.34 114.365 76.922 48.627 48.582 76.993 114.257Q840-554.806 840-480.134q0 74.673-28.339 140.41-28.34 65.737-76.922 114.365-48.582 48.627-114.257 76.993Q554.806-120 480.134-120ZM480-160q134 0 227-93t93-227q0-134-93-227t-227-93q-134 0-227 93t-93 227q0 134 93 227t227 93Zm0-320Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<a class=\"elementor-element elementor-element-fe4eb6b e-con-full e-flex elementor-invisible e-con e-child\" data-id=\"fe4eb6b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeInUp&quot;,&quot;animation_delay&quot;:600,&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/dev.operalaboratori.com\/cultura-dello-sport\/en\/culture-of-sport\/\">\n\t\t<div class=\"elementor-element elementor-element-c2e7ff1 e-con-full e-flex e-con e-child\" data-id=\"c2e7ff1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67696cb elementor-widget elementor-widget-heading\" data-id=\"67696cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CULTURE OF SPORT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-260e650 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"260e650\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-42d6780 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"42d6780\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" height=\"24\" viewBox=\"0 -960 960 960\" width=\"24\"><path d=\"m536.461-460-70.615 70.615q-5.615 5.616-5.231 13.385.385 7.769 6 13.385Q472.231-357 480.513-357t13.641-5.615l94.769-94.77q9.693-9.692 9.693-22.615 0-12.923-9.693-22.615l-95.538-95.539q-5.616-5.615-13.385-5.615t-13.385 5.615Q461-592.539 461-584.256q0 8.282 5.615 13.641L536.461-500H360q-8.5 0-14.25 5.758-5.75 5.757-5.75 14.269t5.75 14.242Q351.5-460 360-460h176.461Zm-56.327 340q-74.673 0-140.41-28.339-65.737-28.34-114.365-76.922-48.627-48.582-76.993-114.257Q120-405.194 120-479.866q0-74.673 28.339-140.41 28.34-65.737 76.922-114.365 48.582-48.627 114.257-76.993Q405.194-840 479.866-840q74.673 0 140.41 28.339 65.737 28.34 114.365 76.922 48.627 48.582 76.993 114.257Q840-554.806 840-480.134q0 74.673-28.339 140.41-28.34 65.737-76.922 114.365-48.582 48.627-114.257 76.993Q554.806-120 480.134-120ZM480-160q134 0 227-93t93-227q0-134-93-227t-227-93q-134 0-227 93t-93 227q0 134 93 227t227 93Zm0-320Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3198604 e-con-full e-flex e-con e-child\" data-id=\"3198604\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-15c2c2f elementor-widget-tablet__width-initial elementor-widget-mobile__width-inherit elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"15c2c2f\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInLeft&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">CULTURAL MARKETING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-793d28b elementor-widget__width-initial elementor-widget-laptop__width-initial elementor-widget-tablet__width-inherit elementor-widget elementor-widget-text-editor\" data-id=\"793d28b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Opera Laboratori has always placed emphasis on culture, art and heritage as vehicles of communication and engagement, making use of cultural marketing strategies with increasingly innovative approaches and tools.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06261ed elementor-hidden-tablet elementor-hidden-mobile e-n-tabs-mobile elementor-widget elementor-widget-n-tabs\" data-id=\"06261ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"6447597\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"toggleButton\" data-tab-title-id=\"e-n-tab-title-64475971\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-64475971\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tRead more\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-64475971\" role=\"tabpanel\" aria-labelledby=\"toggleButton\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-6200a83 e-con-full e-flex e-con e-child\" data-id=\"6200a83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8c484bd e-con-full hidden e-transform e-flex e-con e-child\" data-id=\"8c484bd\" data-element_type=\"container\" data-e-type=\"container\" id=\"show\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;,&quot;_transform_translateY_effect&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-50,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_laptop&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_tablet&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:-40,&quot;sizes&quot;:[]},&quot;_transform_translateY_effect_mobile&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_translateX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e525c81 elementor-widget elementor-widget-text-editor\" data-id=\"e525c81\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Projects in which we are involved in Bologna for the <em>Genus Bononiae<\/em> museum complex and in Venice for the Jewish Ghetto aim to satisfy the needs of users of art and museum services, in order to enrich and enhance their experience, making it immediate and at the same time more interesting time. Conceiving and developing quality initiatives planned at the various museum locations dedicated to the valorization, knowledge and dissemination of the artistic and cultural heritage to a large audience, promoting new opportunities to increase the attractiveness of the territory: this is the concept behind the projects, which also include the use of multimedia supports, integrated IT platforms for bookings and pre-sales, dedicated websites and call centers, as well as exhibitions and innovative virtual guides that will allow you to complete the visiting experience.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-629cf72 e-n-tabs-none elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-n-tabs\" data-id=\"629cf72\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;start&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"103403378\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"toggleButton2\" data-tab-title-id=\"e-n-tab-title-1034033781\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-1034033781\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tRead more\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-1034033781\" role=\"tabpanel\" aria-labelledby=\"toggleButton2\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-55e2569 e-con-full e-flex e-con e-child\" data-id=\"55e2569\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5ceef0d e-con-full hidden e-flex e-con e-child\" data-id=\"5ceef0d\" data-element_type=\"container\" data-e-type=\"container\" id=\"show2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-503006b elementor-widget elementor-widget-text-editor\" data-id=\"503006b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Progetti che ci vedono coinvolti a Bologna per il complesso di musei <em>Genus Bononiae<\/em> e a Venezia per il <em>Ghetto Ebraico<\/em> mirano a soddisfare le esigenze dei fruitori dei servizi d\u2019arte e museali, in modo da arricchire e potenziare la loro esperienza, rendendola immediata e allo stesso tempo pi\u00f9 interessante. Ideare e sviluppare iniziative di qualit\u00e0 programmate presso le varie sedi museali dedicate alla valorizzazione, alla conoscenza e alla diffusione ad un vasto pubblico del patrimonio artistico e culturale, promuovendo nuove opportunit\u00e0 per accrescere l\u2019attrattivit\u00e0 del territorio: questo il concept alla base dei progetti, che prevedono anche l\u2019utilizzo di supporti multimediali, piattaforme informatiche integrate per le prenotazioni e la prevendita, siti web e call center dedicati, oltre a mostre e innovative guide virtuali che permetteranno di completare l\u2019esperienza di visita.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f7f92 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"d1f7f92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n    var toggleButton = document.getElementById(\"toggleButton\");\n    var myDiv = document.getElementById(\"show\");\n\n    toggleButton.addEventListener(\"click\", function() {\n        if (myDiv.style.display === \"none\" || myDiv.style.display === \"\") {\n            myDiv.style.display = \"block\";\n            toggleButton.textContent = \"Hide\";\n        } else {\n            myDiv.style.display = \"none\";\n            toggleButton.textContent = \"Read more\";\n        }\n    });\n}); \n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bef0100 elementor-hidden-desktop elementor-hidden-laptop elementor-widget elementor-widget-html\" data-id=\"bef0100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script>\n    document.addEventListener(\"DOMContentLoaded\", function() {\n    var toggleButton = document.getElementById(\"toggleButton2\");\n    var myDiv = document.getElementById(\"show2\");\n\n    toggleButton2.addEventListener(\"click\", function() {\n        if (myDiv.style.display === \"none\" || myDiv.style.display === \"\") {\n            myDiv.style.display = \"block\";\n            toggleButton2.textContent = \"Hide\";\n        } else {\n            myDiv.style.display = \"none\";\n            toggleButton2.textContent = \"Read more\";\n        }\n    });\n}); \n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Church properties and spiritual paths Territorial culture Cultural marketing Culture of sport CHURCH PROPERTIESAND SPIRITUAL PATHS TERRITORIAL CULTURE CULTURAL MARKETING CULTURE OF SPORT CULTURAL MARKETING Opera Laboratori has always placed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":51,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-10099","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n<title>Cultural Marketing - 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